Writing the perfect targeted volunteer opportunity isn’t always easy. There are many considerations that go into it as well as finding the right platform to advertise the role. Many organizations struggle with the first thing they should master which is writing a volunteer ad which sounds fun, exciting, and inviting.
Below, we have gone over some of the top considerations when promoting a volunteer opportunity.
How to Write the Perfect Volunteer Ad
Here are our top tips for writing the perfect targeted volunteer opportunity to attract the most applicants and volunteers:
1. Know Your Audience
One of the most important of the tips we will give you is to understand your audience FIRST! Are your potential volunteers young, old, or mixed? Male or female? Where do they live? What’s their social class? Things like this are crucial in understanding who you are marketing to.
A good way to get a better grasp of who you are trying to attract is to take a look at your volunteers of the past. Who are they?
Likely, your next class of volunteers are to be the same demographic as the past. That’s just how it works.
Once you know your demographic, you can begin to customize your message to match attractive key points from their point of view. Don’t overthink this, just make it easier for the people you want to see the ad to see the things they want to see.
2. Tailor it to Them
Remember when we said it’s important to know your audience? So, what do we mean tailoring it to them?
Well, easy. Make this opportunity about them! Consider what they want and how you can mix that into what you need. The more you consider their needs and desires, the more sense it makes that they’ll be interested in the position.
Now, we know it’s not always possible to provide a dream opportunity for your volunteers. However, a role can always include different elements of which some can interest the volunteer and be advertised as such.
Don’t let your opportunity become a single, static opportunity that never has any variance.
3. Don’t Present Too Much (Keep it Simple)
Nobody has time to wade through a bunch of fluff. And, trust us, people can smell fluff from a mile away.
What is ‘fluff’? Consider it that extra verbiage that people write to sensationalize their advertisement. When it comes down to it, people can sniff out your end goal in almost all instance.
That’s why we must stress the importance of being authentic and keeping things simple. Give people the information they MUST need. Leave out all the rest. That stuff can be discussed later on, but for now, give the people the information they want.
4. Invite Enthusiasm and Collaboration
This one is direly important. Remember, you have an opportunity to present your cause in the most hopeful and positive lights. So, be enthusiastic about it!
Instead of talking about what’s wrong and the way things are trending, why not focus on the impact your organization can make with them involved.
Invite people to be excited about what you’re doing and, also, invite them to collaborate their ideas with yours. This train doesn’t move without the help and ideas of others.
5. Define Your Mission
One thing that is important to include in your volunteer opportunity advertisement is your word-for-word mission statement. Many people will read deeply into this, so make sure it is perfect.
Does it present the problem, solution, and everything else it must?
Take your time to re-draft your mission statement to more closely match your cause if you must. Nothing is more disappointing to a volunteer or donor to give to a cause that doesn’t represent what they said they stood for.
Honesty is absolutely important in this game.
Perfecting Your Volunteer Pitch
Once you know what you’re supposed to do, it’s not hard to write a great and attractive volunteer opportunity advertisement. The important thing is to remember who you’re writing for and making it the perfect blend about them and your mission.
If you’re curious about how we can help your organization for FREE, feel free to send us an email at firstname.lastname@example.org
We’re excited to tell your story!